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Identity Design

Courtland Vinyl Windows Ltd.

Courtland Vinyl Windows Ltd.

Client:

Type:

Date:

Courtland Vinyl Windows Ltd.

Brand Design, Website Design

2014

Before

Project Overview

Established in 1980 as a manufacturer of vinyl storm windows, Courtland Vinyl Windows Ltd. is a family owned business that has evolved to include retail and wholesale sales of vinyl replacement and new construction windows, patio doors, steel entry doors, siding, soffit, fascia, and eaves trough.

In 2013, the company was passed to the next generation, taking the company forward and keeping it a family business. As a second generation owner—and third generation in the business—the new ownership wished to update the brand of the company to show their view to the future, as well as their strong, experienced past.

Identity Rationale

The style of the brandmark is that of a badge—it is a strong mark—showing longevity and experience. The original colour palette has been carried over to establish consistency—ownership may have changed, but the values and ideals have not. The typefaces are retro, yet modern in a nod to the past, and a view to the future.

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