Identity Design

North Broadway Auto Wash

North Broadway Auto Wash




North Broadway Auto Wash

Logo Design



Project Overview

The client, North Broadway Car Wash required a refresh of their brand and building to attract customers to their facility.

Identity Rationale

The client's motto was "Fresh, clean water. Every time." So we used that for our central theme and tone. The name was changed to "AUTO WASH" as the facility had the space to accommodate larger vehicles like boats and trucks. The colours used are clean and fresh with the star burst in the blue representing a rebirth of sorts. The typeface used for "Broadway" is an Art Deco type, that makes one think of a more famous Broadway. This gives the feeling of going out and doing something special, a time when most people think of detailing their vehicles.

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